& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - News Analysis] in emerging wearable fitness tracker market to develop a leading-edge products, which Nike is a very meaningful thing. In this regard, Nike's Nike + FuelBand wristband has been tried.
However, CNET says a recent report, Nike has decided to end it all. According to reports, Nike fired most FuelBand team members, and plans to stop producing wearable hardware products, including plans to launch in the fall of a Nike + FuelBand stream Retro jordans for sale lined version. Nike has confirmed that a small number of layoffs of its digital sports department to Re / Code net.
A spokesman Nike declined to say whether Nike will continue to introduce new products after FuelBand SE. "We will continue to support the current iteration of the hardware," the spokesman said by telephone, adding that Nike will launch a new color FuelBandSE in the coming weeks. "This is what we are doing."
When asked whether after FuelBand SE launched another device, he replied: "I have no comm cheap jordans for sale ent on that." In the absence of a clear commitment to the future will introduce new wearable product, Nike seems likely indeed We will give it up.
This sounds frustrating, although wearable products in the past few years has been tepid.
difficulty fitness tracker developed include: customer after using the product for three months yet to seal it in a drawer, so that the device looks stylish enough to have coveted. As a good insight into consumer behavior (many Silicon Valley technology giants lack of it) of t Cheap air jordan 12 ovo he company, Nike seems to be promising in the field of wearable.
However, since the Nike annual sales of 120 million pairs of shoes, 2013 revenue of $ 25 billion, the company may have found, FuelBand is a costly expensive attempt heart. There are three other factors that could destabilize the Nike company's management will:
1) an upcoming fight: as a challenging business, "wearable" in the field has attracted the participation of other strong competitors, something that makes Nike fear thing. Apple is widely expected later this year will introduce smart watches iWatch, the core is healthy track.
Apple CEO Tim? Cook also Nike's board members. You can guess that Nike and Apple have maintained close ties. According to CNET reported that Nike has re-orientation, steering software. Moreover, compared to Nike own hardware product, iWatch is likely to be a bigger, better platform. "Compete with Apple hardware is a very wise thing." Canalys Research analyst Daniel Matte said.
boutique investment bank Rutberg & amp; Rajee cheap jordans online v Chand CO's express consent. "Things become very competitive ...... everyone is watching Apple will do."
2) a highly complex business: in technology, supply chain and marketing, shoes and fitness tracking devices are completely different businesses.
Nike shoes knows how to integrate design and marketing, but the development of wearable with this product contains many different factors: the software stack, user interface design, especially data management.
Fitbit company cleverly found to transform the data Retro jordans for sale they collect into trace analysis instrumentation approach. This means that a large bulk purchase company health Fitbit tracker, which HR can monitor the health and activity as a whole staff. This is one part of the Fitbit business grew the fastest, but there is no indication that Nike has in his wristband sales to enterprises achieved similar success.
a use Fitbit fitness data to handle data management company said it has rejected a variety of health tracking devices, including their reasons for poor data mana cheap jordan shoes for men gement. RE / Code quoted in the report, Nike company insiders, then, Nike "got a lot of data, but does not know process. They can not open up the market.
3) war for talent: If Nike keen to improve their health tracker performance, it needs to find talented engineers, hardware, software, cloud computing and big data area. "These people are hard to find, it is difficult to retain in Oregon." Venture capital adviser Chander Chawla said. Not surprisingly, in the past few years, Intel and Apple has poached some of N cheap jordans for sale mens ike's top designers of some FuelBand.
In short, the market can be worn before and iPod MP3 market is no different, such as Nike heroic pioneers may be just a lack of stamina. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)has a little new shoes on sale can cause the fans attention and purchase, but the sale will be in mid October, the new book is about the shoes art anticipated. This design by the Intercity Design team cheap foamposites launched Art & Sole, describes the design process and graphic image of a variety of classic shoes; and a plurality of artists, the design team and shoes brand past cooperation classic introduction. We also provide some pictures in this book for everyone to see. Interested friends can go to the Amazon.com to pre order.
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