? For the development of enterprises, Nike founder Philip Knight once said this to say: "The secret of business success are included in it three issues: how to win more attention than its competitors from the customer and love? How can I always do this? How can we most efficiently do this? " these three questions, Nike does give a perfect answer. In 1976, when the Olympic Games debut Nike, with annual sales of less than $ 30 million. But 15 years later, its sales volume reached 30 billion US dollars, together with Adidas to become the leading brand of athletic footwear market. Many market experts believe that Nike's success is mainly due to three factors: the innovative product design, strong sales ne cheap foamposites twork and guide the movement of fashion advertising. But I believe that, in addition to these three factors, there is an equally important success factors: Nike as a brand, from the birth of the first day, the average person's exercise filled with a special interest and concern Humane Care. brand of charm source From the marketing principle that the brand is a symbol to reflect the value of the enterprise customer. Whether abroad or at home, a good brand so that the target customers have some memorable and hard competitors to imitate the personalized value. The degree of product homogeneity increasingly competitive environment, the personalized value can not only create a distinct differentiation cheap jordans for sale advantages, but can win more attention and love from customers. So, this is how personalized value created? First of all, this personalized brand value comes from business-to-customer interest and understanding of the unique discovery. With this unique discovery and understanding of business will produce a unique customer value proposition, the product will produce unique and innovative design, the care to get unique benefits to meet. The connotation of the brand is such a unique customer value proposition. Philips is the world famous brand home appliances market. It's customer value proposition is "science and technology people-oriented." Under the command of the values, Philips appliance product cheap jordans online s, though as many as a thousand, but they exhibit the same characteristics: high technology content, good quality, very easy to use. Second, the customer value proposition not only to care for the specific interests of its customers, but also to give them a deeper humane care. In this regard, the Nike brand operation can give us profound enlightenment. Nike Inspiration late 1970s, the United States is in a "conceited era." Compared to the previous generation, the new generation of better-educated, more affluent life, but also the pursuit of a more self-centered values. In the US, every sports stars is considered a successful self-miracle. Nike keen to find a new generation of thought tend to laun cheap jordans for sale mens ch a large number of sports stars advertising. In the ad, did not let the sports stars who wear Nike shoes to run around, but most are a true representation of the moments of their struggle. This unique self-worth caring deeply infected with the new generation. Thus, from the baseball field to the city streets, everywhere there has been wearing Nike shoes fitness family. In the 1990s, American society has undergone new changes: the self-worship of enthusiasm gradually receded, people have become more concerned about the real self. Nike once again keen to find this change. Although the protagonist or sports star most of advertising, but has not the kind of superhuman qualities, they like people did in Retro jordans for sale feeling pressure, confusion or even failure. "Justdoit" become a faith, has become the people in stress and confusion inspirational creed. This again gives people a deep concern of self-worth. In contrast domestic sports products advertising. In addition to Li Ning brand in the performance of a customer care efforts, other brands boast almost all the stars in aid of their own products. If a brand full of unique customer care, you can get more attention and love from customers. Conversely, if a brand is full of product ego, the same customer would like to avoid the narcissistic turn away. Sports products so, IT products so that any product so.Nike LeBron 10 Florida home color Real Spy Shots 2013-12-0 8 22:27:19
Nike LeBron series in the new color will always try, since LeBron 9 Low's "Floridians" Release and popular color, this color will continue to follow to flourish on 10 LeBron. Earlier versions of the existing road color exposure in Florida, and now see the kind of spy for the home color version. Shoes in white color, and the whole palm-lined midsole Zoom in orange, pink lace buckle embellishment to take the lead in the bottom of the shoe and diamond-shaped ornamental outsole, tongue and reverse Swoosh is black. & nbsp;NIKE in the running aspect has spared no effort, from a technical aspect is the best embodies the Nike Flyknit series, now back to Nike Flyknit Racer launched very eye-catching cheap jordan shoes for men new color, this both Flyknit Racer "Pink Flash" combination of navy blue with pink and purple, in the upper line of the entire Flying interwoven with this color mixing unparalleled sense to watch, this double Flyknit Racer "Pink Flash" has been added to Nike shop, like a friend might go to buy.& nbsp; & nbsp; & nbsp; According to the French "Le Monde" reported on August 15, Adidas wants to use the Beijing Olympics to establish brand position in China. From the opening of the 2008 Beijing Olympic Games less than a year, major sporting goods companies in the battle in full swing in Asia. IOC members, marketing director Gerhard? Heiberg believes that the Beijing Olympics will get "the biggest commercial s Retro jordans for sale uccess in the 21st century." & Nbsp; The US Nike company occupies a dominant position in the Chinese sports market. However, the German company Adidas also secretly eager. ? The German sporting goods company spokeswoman Anne Pitts ambitious to say: "We want to win the first in China." Adidas to become the top sponsor of the Olympic Games may have invested 1 billion. The company will provide the clothing of the Chinese delegation, the Olympic organizers and volunteers more than 60 million people. When viewers watch the Olympic Games television program will reach 40 million people, so this move is enough to make exposure more than Nike, Adidas, unintended brand. especially for the German sporting go Cheap air jordans for sale ods company, the sports event will be an excellent opportunity to increase its turnover in China. Currently, Adidas has 3,000 points of sale in China. The company is scheduled to make 2010 sales in China reached 5,000. Its subsidiary Reebok companies in China also has 550 points of sale, and plans to have 2,200 by 2010. In order to outperform the competition, Adidas has a valuable trump card: the famous Chinese basketball player Yao Ming, Houston Rockets star. Adidas stressed: "Yao is one of the most influential Chinese sports stars have incredibly encouraged his role in China.." Nike in its "Star Library" also has a well-known Chinese track and field athlete, 110 meters hurdles world record holder Cheap air jordan 12 ovo Liu Xiang. The competition is inevitable. Therefore, the two companies are still on their sporting goods sales in the Chinese market, tight-lipped. However, according to a business consulting firm, he said in 2005, Nike's sales in China could reach approximately $ 600 million, while Adidas was $ 385 million. However, the Adidas company is to catch up, and want to make a turnover in 2010 reached $ 1.36 billion. Today, the Adidas company has a dominant position in the Japanese and Indian markets. In 2006, the company's sales in the Asian market accounted for one fifth of total sales, ie 2 billion euros. According to an analyst at French bank Societe Generale in pine - ???? McNair said, "In Asia, the company's order of 20% per year rate of increase this continues, Adidas will exceed its US rival since 2008..." Nike seems late perceive themselves facing a competitive threat to the Adidas company in the Asian market. However, it seems to have been ready for a showdown with rivals. August 3, Nike in central Beijing opened a area of ??1300 square meters of the flagship store, this is an obvious example. A person in charge of the company, said: "The Olympic Games approaching, we are also strengthening our brand leadership, China is second only to the United States, our second largest market, we will soon achieve 1 billion in this country. sales dollars. " Currently, the sporting goods market is saturated US and Europe, while Asian markets athletic footwear sales have to 15-20% of the annual rate of growth. ? UBS analyst Bernd Janssen summarized, said: "Asia is the future economic growth of the relay station." Therefore, the German Puma company also intends to use this opportunity to expand the Chinese market. Puma company on August 9 announced its second-quarter sales in the Asia Pacific region, and its orders increased by 20.4%, "sales in the Chinese market also has significantly increased." But, anyway, Puma seems difficult to shake the big company's leadership position. Jansen said: "The current Puma disadvantage in the competition, because it does not sponsor any famous sports stars and Asian consumers most like to wear with their favorite stars, like a sweatshirt.." However, the struggle for market dominance in Asia is not confined to between Nike and Adidas. The two brands are now more worried about the competition of counterfeit products and local companies. While some Asian brands (such as ANTA Sports Products Company, Li Ning, Peak Group, Double Star Group, etc.) outside of China's reputation in the region is not large, but they are sales in the Chinese market has rising rapidly. For example, the Li Ning sporting goods company by former world gymnastics champion Li Ning has created more than 4,000 points of sale in China. The company has achieved in 2005 a turnover of $ 300 million.
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